Most dealers say: "Yes"
We listen to the needs of farmers and ranchers, then deliver the right solutions.
Every offering in The Certified Agriculture Group is built around real-world feedback from the field. We’ve sat at kitchen tables, stood in barns, and ridden in trucks across the country to understand what matters most to ag customers.
As a holistic solution for the farmer and rancher, we are a holistic revenue solution for your dealership.
- We help drive revenue growth in all profit centers: New Sales, Used Sales, Service, Parts and F/I.
- We are the only agriculture program in Automotive, making us the singular channel to more than 25% of all new truck sales annually.
- Dealers who partner with us don't just sell trucks. They become one of agriculture's trusted equipment suppliers.
- Thorough analysis of current market position + advanced planning + real time performance reporting = intentional growth in agricultural market share
Why 2 out of 3 ag buyers are willing to switch dealers.
When 67% of ag buyers say they would consider switching brands or dealers, the decision is not driven by incentives. In fact, when asked to rank 20 factors that influence a truck purchase, cash and interest incentives ranked last. It comes down to three core factors:
- Product Durability
- An Agriculturally Knowledgeable Dealer
- Value: Return on Investment
What Gets Measured,
Gets Improved
You receive access to a live performance report showing how your dealership is performing and data to hold your sales team accountable.
Your monthly report includes:
- Trucks sold to agriculture (this month vs. your goal)
- YTD progress toward your annual target
- Market share estimate for your county
- Ag Specialist performance rankings (internal & national)
- Benchmark comparison vs. other CAD dealers
You set the goals. We track the progress. Together, we grow your market share.
AgPack®
95% of Farmers & Ranchers Want Better Pricing Options
Meet AgPack®, your complimentary bundle of rebates and discounts from 27 top agribusiness partners, designed to save farmers and ranchers up to $48,000* a year on a broad range of inputs and services they buy anyway. It costs them nothing extra (and it doesn’t cost you anything, either), all they have to do is purchase their truck from you, a Certified Agriculture Dealer.
Every dollar farmers and ranchers get back on those everyday expenses is a true ROI that can go straight toward lowering the final cost of their truck. AgPack isn’t just another discount program, it’s the pricing solution built specifically for the farm and ranch.
AGwagon®
97% of Farmers & Ranchers Want a Better-Engineered Truck
Meet AGwagon®, designed in collaboration with 14 working farmers and ranchers from across the country and built by the world’s foremost off-road engineers at Fox Factory. AGwagon applies 28 functional modifications to stock Ford, Ram, Chevy, and GMC heavy-duty and super-duty trucks, transforming them into specialized purpose-built agricultural equipment.
It’s not just a truck anymore. AGwagon delivers far greater performance, longevity, efficiency, and ROI than any stock model, so farmers and ranchers get the specialty gear their farm or ranch truly needs.
Certified Agriculture Dealership
96% of Farmers & Ranchers Want Their Dealer to Feel Like Their Tractor Dealer
With our Certified Agriculture Dealership℠ program, every store must have at least one GO-TO ag specialist in sales, parts, and service. So no matter where a farmer or rancher walks in, someone speaks their language. We require core ag training for each department, then level up with peer-reviewed AG-EXPERT 101–401 courses endorsed by several agricultural and educational associations.
Each week, ag specialists get our Ag-Intelligence Report, 8–10 top headlines, plus why they matter to local operations and how to use them in the dealership. We reinforce that knowledge with quarterly workshops and annual in-store, in-field sessions.
Because 93% of farmers/ranchers would switch dealers just to find an agriculture expert, we make sure true ag expertise is built into every touchpoint.
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CADFi
69% of Farmers & Ranchers Frustrated by Rigid Monthly Truck Payments
They already finance their tractor, planter, and harvester on a schedule that follows the income cycles of their agricultural enterprise, so why does their truck still demand the same old 12-monthly installments?
Meet CADFi, our specialty agricultural truck financing program backed by 40+ ag-focused lenders. CADFi lets you structure their truck payments to match their cash flow, annual, semi-annual, or quarterly, so they pay on their terms, not a bank’s calendar. It’s the flexible pickup truck financing solution built for the way farms and ranches really get paid. They can also bundle AgPack partner product purchases into the same note as the truck, or separately!
CADProtect
89% of Farmers & Ranchers Want Better Service Contract Options
Our research shows over 90% of extended service contracts on the market include exclusions if the truck is used for agriculture, leaving the farmer/rancher on the hook when they need coverage most.
Meet CADProtect, the only extended service contract written for farm and ranch trucks, with zero ag-related exclusions. Offered exclusively through Certified Agriculture Dealers, CADProtect covers wear-and-tear in the field, engine and transmission stress under heavy loads, and every mile they spend working hard. It’s the peace of mind they deserve, crafted to protect the way they actually operate their equipment.
Ag Specialist Training
92% of Farmers & Ranchers Want an Ag Specialist at the Dealership
Turn your sales team into trusted ag advisors. We train your sales reps to speak the language of agriculture so they can have genuine conversations with farmers and ranchers, understand their needs, and position the right solutions.
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Core Certification: Foundational training on ag customer needs, AgPack benefits, and sales approach.
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Weekly Intel Reports: Market updates, commodity prices, and conversation starters.
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Quarterly Workshops: Deep dives on seasonal topics and advanced selling strategies.
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Annual In-Store Session: On-site training and team alignment.
AgTruckTrader
Thousands of AgPack-Eligible Trucks, Only From Certified Agriculture Dealers
AgTruckTrader.com® isn’t another open buy-sell-trade site. It’s a dedicated marketplace for doing business with Certified Agriculture Dealers. No hours spent guessing which trucks qualify.
- AgPack Savings: Every listing unlocks up to $48,000 in partner rebates and discounts.
- Dealer Connections: Browse, filter, and connect directly with your local Certified Agriculture Dealer, no extra steps, no guesswork.