Most dealers say: "Yes"
We listen to the needs of farmers and ranchers, then deliver the right solutions.
Every offering in The Certified Agriculture Group is built around real-world feedback from the field. We’ve sat at kitchen tables, stood in barns, and ridden in trucks across the country to understand what matters most to ag customers.
As a holistic solution for the farmer and rancher, we are a holistic revenue solution for your dealership.
- We are the only agriculture program in automotive.
- Dealers who partner with us don’t just sell trucks.
- Dealers become trusted allies in the ag community.
Why 2 out of 3 Ag buyers are willing to switch dealers.
When 67% of ag buyers say they’d consider switching brands or dealers, it’s not about flashy incentives. These are the top three reasons that drive their decision:
- Product Durability
- An Agriculturally Knowledgeable Dealer
- Value: Return on Investment
What Gets Measured,
Gets Improved
Every month, you receive a performance report showing how your dealership is performing and data to hold your sales team accountable.
Your monthly report includes:
- Trucks sold to agriculture (this month vs. your goal)
- YTD progress toward your annual target
- Market share estimate for your county
- Ag Specialist performance rankings (internal & national)
- Benchmark comparison vs. other CAD dealers
You set the goals. We track the progress.
Together, we grow your market share.
AgPack
95% of Farmers & Ranchers Want Better Pricing Options
Meet AgPack®, your complimentary bundle of rebates and discounts from 27 top agribusiness partners, designed to save you up to $48,000* a year on a broad range of inputs and services you buy anyway. It costs you nothing extra (and it doesn’t cost your dealer anything, either), all you do is purchase your truck from a Certified Agriculture Dealer.
Every dollar you get back on those everyday expenses is a true ROI that can go straight toward lowering the final cost of your truck. AgPack isn’t just another discount program, it’s the pricing solution built specifically for your farm or ranch.
AGwagon
97% of Farmers & Ranchers Want a Better-Engineered Truck
Meet AGwagon®, designed in collaboration with 14 working farmers and ranchers from across the country and built by the world’s foremost off-road engineers at Fox Factory. AGwagon applies 28 functional modifications to stock Ford, Ram, Chevy, and GMC heavy-duty and super-duty trucks, transforming them into purpose-built agricultural equipment.
It’s not just a truck anymore. AGwagon delivers far greater performance, longevity, efficiency, and ROI than any stock model, so you get the specialty gear your farm or ranch truly needs.
Certified Agriculture Dealership
96% of Farmers & Ranchers Want Their Dealer to Feel Like Their Tractor Dealer
With our Certified Agriculture Dealership℠ program, every store must have at least one GO-TO ag specialist in sales, parts, and service. So no matter where you walk in, someone speaks your language. We require core ag training for each department, then level up with peer-reviewed AG-EXPERT 101–401 courses endorsed by several agricultural and educational associations.
Each week, your ag specialists get our Ag-Intelligence Report, 8–10 top headlines, plus why they matter to your operation and how to use them in the field. We reinforce that knowledge with quarterly workshops and annual in-store, in-field sessions.
Because 93% of you would switch dealers just to find an agriculture expert, we make sure true ag expertise is built into every touchpoint.
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CADFi
69% of Farmers & Ranchers Frustrated by Rigid Monthly Truck Payments
You already finance your tractor, planter, and harvester on a schedule that follows the income cycles of your agricultural enterprise, so why does your truck still demand the same old 12-monthly installments?
Meet CADFi, our specialty agricultural truck financing program backed by 40+ ag-focused lenders. CADFi lets you structure your truck payments to match your cash flow, annual, semi-annual, or quarterly, so you pay on your terms, not a bank’s calendar. It’s the flexible pickup truck financing solution built for the way farms and ranches really get paid. You can also bundle AgPack partner product purchases into the same note as the truck, or separately!
CADProtect
89% of Farmers & Ranchers Want Better Service Contract Options
Our research shows over 90% of extended service contracts on the market include exclusions if you use your truck for agriculture, leaving you on the hook when you need coverage most.
Meet CADProtect, the only extended service contract written for farm and ranch trucks, with zero ag-related exclusions. Offered exclusively through Certified Agriculture Dealers, CADProtect covers wear-and-tear in the field, engine and transmission stress under heavy loads, and every mile you spend working hard. It’s the peace of mind you deserve, crafted to protect the way you actually operate your equipment.
Ag Specialist Training
92% of Farmers & Ranchers Want an Ag Specialist at the Dealership
Turn your sales team into trusted ag advisors. We train your sales reps to speak the language of agriculture—so they can have genuine conversations with farmers and ranchers, understand their needs, and position the right solutions.
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Core Certification: Foundational training on ag customer needs, AgPack benefits, and sales approach
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Weekly Intel Reports: Market updates, commodity prices, and conversation starters
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Quarterly Workshops: Deep dives on seasonal topics and advanced selling strategies
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Annual In-Store Session: On-site training and team alignment
AgTruckTrader
Thousands of AgPack-Eligible Trucks, Only From Certified Agriculture Dealers
AgTruckTrader.com® isn’t another open buy-sell-trade site. It’s your dedicated portal for doing business with Certified Agriculture Dealers. No hours spent guessing which trucks qualify. Here, you get every AgPack-eligible pickup, SUV, and van (new and used) in one place, ready for your operation.
- AgPack Savings: Every listing unlocks up to $48,000 in partner rebates and discounts.
- Dealer Connections: Browse, filter, and connect directly with your local Certified Agriculture Dealer, no extra steps, no guesswork.
One portal. One straightforward experience. Every certified, ag-ready vehicle you need.
Visit AgTruckTrader.com